Branding Discovery Questions — Pier 9 Design | Graphic Design and Stationery

Branding is the essence to any successful business and I am honored to embark on this new chapter of personal brand discovery and identity with you. I want to hear about your values, passion, vision, customer commitment and competitive landscape. Share your thoughts below and together we’ll bring your unique creative vision to life!

Name *

Name

First Name

Last Name

Email Address *

Describe your ideal customer or target market. What makes this group unique? *

Describe the values of your customers. What do they value in a purchasing decision? *

(Quality vs. Service vs. Price, ect)

What are the unique advantages of your product/service? *

Who are you in your customers minds? (An unknown, industry leader, innovator…) How does this compare to your competition? *

List 3 of your competitors and describe what they do same or differently: *

How do you currently market your business or plan to? How do potential clients first come in contact with your brand? *

What types of businesses / clients would you like to attract in the future? *

List 5 words or feelings that you want to convey with your brand. *

List 5 words or feelings that best describe you!

List 3 brands that you like and dislike and explain why:

Please provide any other general information that you feel is beneficial. i.e colors you like/don’t like, elements you like or would like to see… *