Branding Discovery Questions

Branding is the essence to any successful business and we are honored to embark on this new chapter of personal brand discovery and identity with you. We’ve developed a process designed to put into visual brand communications the core essence of your business. We want to hear about your values, passion, vision, customer commitment and competitive landscape. Share your thoughts below and together we’ll bring your unique creative vision to life!

Name *

Name

First Name

Last Name

Email Address *

Describe your ideal customer or target market. What makes this group unique? *

Describe the values of your customers. What do they value in a purchasing decision? *

(Quality vs. Service vs. Price, ect)

What are the unique advantages of your product/service? *

Who are you in your customers minds? (An unknown, industry leader, innovator…) How does this compare to your competition? *

List 3 of your competitors and describe what they do same or differently: *

How do you market your business? How do potential clients first come in contact with your brand? *

What types of businesses / clients would you like to attract in the future? *

List 5 words or feelings that you want to convey with your brand. *

If able, please list 3 logos, company brands that you like or dislike and explain why

Please provide any other general information that you feel is beneficial. i.e colors you like/don’t like, elements you like or would like to see… *

Tell me anything else you feel will help me design for your company: